Sweet World started its operations by launching its flagship store in Mumbai in October 2002. All its products are imported from different companies in Europe with over 100 varieties of sweets and candies that are premium quality at a "mega-value for money" price of Rs. 60/100gm. These candies are available in different colours and flavours to suit all palates from tangy to the sour, from chocolate covered candies to liquorice sweets and the ever-popular marshmallows. The vast selection includes jellybeans, gummies, gumballs, et al. Some of these are in unbelievable shapes like ugly Martians, vicious vipers, crocodiles, fish, spiders, dolls and many more. As Lou Bega croons, "a little bit of this and a little bit of that"; truly, variety is indeed the spice of life at Sweet World.

Sweet World stores are not just candy stores, but rather a "sweet experience". The attraction of Sweet World lies in providing instant gratification to the customer in terms of taste and visual appeal, convenience of purchase, ample selection, presentation quality and one of its kind "entertainment factor" in the purchase experience.

Our stores are designed to appeal to passing customers with brilliantly lit and creatively merchandised interiors, stocked with more than 100 colourful varieties of candy and related gift items. The store's look is totally international; candies in all shapes are displayed in see-through acrylic containers, the emphasis being on presentation and hygiene.

Add to that equation that candy is a "language" understood by people of all ages. Nothing matches our one-of-a-kind presentation of the most popular and interesting candies on earth that attracts customers and keeps them coming back for more.